Skin cancer is the most common form of cancer nowadays. In ten years time the number of cases of skin cancer in the Netherlands has almost tripled and it’s expected that that number will increase dramatically over the coming years. Irresponsible sunbathing increases the risk of skin cancer and melanoma; its most aggressive form.

On the 21st of March, Stichting Melanoom (the Melanoma Foundation) began an awareness campaign “Protect yourself, check yourself” to point out to young people the serious potential health risks of sunburn.

Additionally an ad campaign conceived and produced by photographer Jeroen Hofman and JongeMeesters is being launched. This campaign aims to get rid of the common myths about sun protection and focuses on the importance of frequent application of sunscreen with a high SPF and staying out of the sun.